Wednesday, October 15, 2008
The project thus far has been very interesting. Over the last few weeks, my task has been to produce an e-mail promoting the play. I have had to edit and revise the e-mail many times already, but it is definitely worth it. As advised by Andy, I read the script for Iphigenia 2.0 in order to understand what the play was all about. Upon reading the script, we collaborated and decided what material needed to be included within the e-mail in order to appeal to a young adult audience. The struggle with a play like Iphigenia 2.0 is the fact that it is a modern version of an older Greek play by Euripides. It is a very unique play in that it is a dark comedy that mixes many different genres of contemporary pop culture with Greek ideology and tackles such topics as moral The problems we are attempting to address include: What is our target audience? What organizations would be interested in show attendance? How do we effectively reach our target audience and other potential audiences? I am now in the process of making the e-mail larger in size and producing catchy tag-lines.
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