The Finale

When all was said and done, I felt that the marketing for Iphigenia 2.0 was handled in the best way that it could have been. Actually, I would not have changed any aspect of the marketing approach. A production like this is very difficult to market in the first place. Their is no "target audience" per-say. However, the theory behind drawing an audience was to present, compare and contrast the aspects of the play in order to make an audience want to see what the play was all about. It seemed we were after an investigative audience. The production was a successful rendition of the Eurpides' classic. I really enjoyed the play, and furthermore, enjoyed the experience of getting to market it.